Case studies

What I built, and how it grew.

Every one of these started with no audience and no budget for ads. Some are about building the product, some about getting it found, most are about both. Here is the work, and the numbers it produced.

15K
Monthly readers built from zero
€500K+
Yearly revenue at ProAI by year 2
2,010+
AI citations in a 28-day window
9 yrs
Building and growing products
01Product, engineering and deliveryAug 2025 to Aug 2026

ConfiguraThor

A 3D product configurator for e-commerce, built solo from customer calls

I wrote the whole configurator system myself: the first PlayCanvas engine in 2 months, Shopify and WooCommerce integrations, a modular core that brought client builds down to 4 to 6 weeks, and a rebuild on Three.js in 2026.

Product buildWebGL and Three.jsE-commerce integrations
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2 months
To build the first engine, solo
02Growth, distribution and salesJun 2022 to Aug 2026

Eyedex

€13,200 closed in the 2 months after launch, on search, video and AI answers

No list, no brand, no ads. YouTube tutorials started bringing in about 3 high-ticket leads a month from autumn 2024, LLMs started citing the same pages, and when ConfiguraThor launched the demand was already there. I also built the outbound side myself: scraping, enrichment, cold email and an intent radar.

Search and AI visibilityContent-led growthOutbound automation
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€13,200
Closed in the 2 months after launch
03Platform, integrations and go to marketJun 2021 to Apr 2024

ProAI

The platform and the launches that took an AI academy to €500K+ a year

I joined when it was the founder and me. I set up the learning platform and its integrations for 4,000+ students, and I ran the launches on the other side of it. One of the first campaigns did €85K in seven days.

Product managementLaunch strategyFunnel conversion
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€500K+
Yearly revenue, reached in year 2
04Editorial, SEO and teamSep 2017 to Apr 2022

Neuragate

Stuck at 500 readers for 2 years, then 15,000 a month in 4 months

My first project, and the one where the system came from. Publishing more changed nothing. Positioning, search intent and an editorial team of seven changed everything, and that is still the sequence I run for clients today.

SEOEditorial systemsAudience building
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30x
Growth from 500 to 15,000 readers

Want the same system in your business?

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